This part of the window cleaning business may be the most difficult if your not a salesperson. It can get frustrating when your knocking on doors or delivering leaflets and getting no response. But the best way to get customers and grow your window cleaning round is to cover all of these marketing avenues.
Some of the ideas may not produce leads or customers for everyone that tries them. But just move on to the next one and see how that goes.
It can be challenging to attract new customers. While traditional marketing methods such as advertising in the local newspaper or distributing flyers can be effective, there are many other strategies that can help you reach potential clients. In this article, we will explore some proven techniques for getting more customers for your window cleaning business, including canvassing, social media marketing, referrals, and more. By implementing these tactics, you can increase your visibility, build your reputation, and ultimately grow your business.
My favorite is facebook ads
Facebook groups
I put this one first, because this is how i got my first few customers. And i still got 95% of the customers on my books. The first thing you need to do is figure out what areas your going to cover.
Getting window cleaning customers through Facebook groups can be a cost-effective and efficient way to reach potential clients in your area. Facebook groups are a great platform to connect with people who are interested in window cleaning services, as well as share your work and gain positive referrals. Here are some tips on how to get window cleaning customers through Facebook groups:
Find relevant Facebook groups: Look for local community groups or neighborhood groups in your area where people may be interested in window cleaning services. Join these groups and be sure to read their rules and regulations before posting.
Participate in discussions: Once you have joined relevant Facebook groups, participate in discussions and provide valuable information about window cleaning. This will help establish you as an expert in your field and gain the trust of potential clients.
Share your work: Share pictures and videos of your work in the Facebook groups to showcase your skills and experience. This will give potential clients a better idea of the quality of your work and may generate interest in your services.
Offer promotions and discounts: Offering promotions and discounts in the Facebook groups can be a great way to attract new clients. For example, you can offer a discount to the first 10 people who book your services through the Facebook group.
Respond promptly to inquiries: Make sure to check the Facebook groups regularly and respond promptly to inquiries from potential clients. This will show that you are professional and reliable, and may increase the likelihood of getting new customers.
If you need to learn how to price jobs take a look at this post > How to charge for window cleaning service
Facebook ads for window cleaning
This method is my favourite one, and this is what brings in the most customers for my business. If your new to facebook ads then your probably going to have a difficult time getting it right. But once you got it right then you can get a great ROI.
See our how to Guide: Facebook ads for a cleaning business
Canvassing
A lot of people seem to have a lot of success with this one but i currently do not. Sometimes you can walk into a street and pick up 0 customers. But then other days you can go in a different street and pick up 7 or 8 customers.
Canvassing is a popular and effective method for getting new customers for window cleaning services. Canvassing involves going door-to-door in a specific area and speaking with potential customers about the services you offer. While this may seem intimidating, with the right approach and techniques, canvassing can be a successful way to generate leads and grow your business. Here are some tips on how to get window cleaning customers through canvassing:
Plan your route: Before you start knocking on doors, plan out the area you want to target. Look for neighborhoods with a high density of residential properties or commercial buildings that may need your services.
Be prepared: Make sure you have all the necessary equipment, including business cards, flyers, and a clipboard with a sign-up sheet. Dress professionally and have a friendly, approachable demeanor.
Create a script: Develop a brief script to introduce yourself and your services. Be clear and concise, and emphasize the benefits of having clean windows. Practice your script so you can deliver it confidently and naturally.
Focus on benefits: When speaking with potential customers, focus on the benefits of your services, such as improving curb appeal and energy efficiency. Emphasize how clean windows can enhance the appearance and value of their property.
Offer a promotion: To entice potential customers to sign up, consider offering a promotion such as a discount on their first service or a free estimate. This can help you stand out from the competition and increase your chances of securing new business.
Follow up: After speaking with potential customers, be sure to follow up with them in a timely manner. Send a personalized email or text message thanking them for their time and offering to answer any additional questions they may have.
By following these tips and consistently canvassing in targeted areas, you can generate new leads and grow your window cleaning business. Remember, the key is to be prepared, personable, and persistent in your efforts to secure new customers.
Paying a canvassing company
If you have the money, and want to grow quickly this may be the option for you. Although it can be expensive.
PROS:
- Fast & compact work
- Great for people that don’t like knocking doors
- Get as much work as you want
CONS:
- Pricing can be x3 the amount of work they get you
- Takes months to break even
- They price the work and can pick up shit work
Creating your own website
Getting a website not only makes your business look more professional, but can also get you new customers. If your looking to get customers through your website, then you should be patient. As it can take months for your website to start ranking in the search engines.
Once set-up correct, and your window cleaning website is ranking, you can get customers by getting them to fill in forms or by ringing your number.
Follow our step by step guide to create your business website
Google ads
If your like me and don’t like cold calling then google ads may be a great option for you. Because your going to be targeting local keywords in your local area your less likely to be paying a high price for your clicks.
This method can be another great marketing option, for a great ROI on your money. The ads a simple to set up, just search on places like youtube and you can get full tutorials showing you the ins and outs.
Leaflets
You can get a mixed response delivering leaflets. I have heard of some people posting 1000 leaflets and only getting 4 calls from them. And i have heard people posting around 500 and getting 10 new customers.
It all depends on the area you target, the less competition in the area the better the response you’re going to get. The best thing to do, is to post as many as possible all in different areas. I got my partner to post some for me. She posted about 450 leaflets and i got 2 calls and signed up one customer.
Leaflets are so cheap, and if you buy 5000, once all posted you will definitely get a few customers from them.
Here are some ways using leaflets can get you more customers:
Targeted Marketing: With leaflets, you can specifically target potential customers in your local area. Distribute your leaflets in neighborhoods and areas where your target audience is likely to live or work. You can also include special promotions or discounts on your leaflets to incentivize people to try your services.
Eye-Catching Design: The design of your leaflet is crucial in capturing the attention of potential customers. Make sure your leaflet is visually appealing, and that it showcases your business in the best possible light. Include high-quality images, a clear call-to-action, and concise but compelling copy that highlights the benefits of your services.
Word of Mouth: Leaflets can help you generate buzz and create a word-of-mouth marketing effect. By offering excellent services and providing your customers with high-quality leaflets to share with their friends and family, you can increase your reach and attract new customers.
Cost-Effective: Leaflets are a cost-effective marketing tool that can help you reach a large audience without breaking the bank. You can print leaflets in bulk, and distribute them yourself or hire a team to distribute them for you.
Conclusion:
Getting customers for your window cleaning business requires a combination of strategies and efforts. By implementing some of the tactics discussed in this article such as utilizing social media, canvassing, using leaflets, and building relationships with customers, you can increase your chances of attracting new clients and growing your business.
Remember to be consistent, persistent, and provide high-quality services to maintain happy customers who can recommend you to others. With time and dedication, you can establish a strong customer base and achieve success in the window cleaning industry.