Since there are a lot of small players in the cleaning business, it is important that you stand out from your competitors. Simply coming up with a nice logo won’t do the cut as branding goes far beyond that. What matters most are the values of your business, what you believe in, and the experience you want your customers to have when they conduct business with you.
For this reason, marketing your cleaning business in the right way is very important if you want your business to grow and compete favourably with other players in the market. If you don’t know what marketing strategies to employ to promote your business and earn more customers, then you’ve come to the right page. Here are 20 tips that will help you to properly market your cleaning business:
- Start by becoming certified
When it comes to marketing your cleaning business, the best place to get started is by acquiring cleaning business certificates. Some of the certificates that you need include IICRC, ISSA or Green Seal.
Are you wondering how this translates into marketing? When you are certified, you can advertise your business as a certified one on your flyers, brochures, etc. Also, with a certificate, you look more credible and trustworthy in the eyes of your customers.
- Give guides to customers
You have to create a bond with your customers in order for them to continue asking for your services. First, you need to ensure that your employees do a great job of cleaning the customer’s house. Furthermore, you should show that you care about them and their homes. Do this by giving them printed tips about maintaining their homes.
- Begin with your employees
Make sure that you employ experienced and dedicated employees. This is because they are the face of the company and how they execute their work or treat your customers is very important. Additionally, you should spend time training your employees to provide the best services to customers. Tell your employees to be warm, trustworthy, and carry out thorough cleaning.
If you still haven’t got insurance check out my other post: What insurance is needed for a cleaning business
- Make customers find your business
Many people find businesses or services by asking for a referral from a friend or by searching online. That’s why you need to make your cleaning business be found online. Some of the popular websites where consumers search for cleaning businesses are HomeAdvisor, Yelp or Angie’s List. Sometimes, customers search for “cleaning business near me” on Google. So, ensure that your business is listed on most of these sites and ranked on Google as well.
- Get referrals
One of the best and easiest ways of getting new customers is through referrals. Therefore, you should activate your existing customers into marketing your business on your behalf by setting up referral programs. There are several online services which allow you to give discounts and rewards to customers who put in successful referrals for your business. A good example is the Referral Saasquatch.
- Automate your marketing
Even though marketing your business is very crucial, you also have several other responsibilities if you are the owner of the company. With new marketing methods coming up, one of the best ways to handle your marketing efforts is by utilizing marketing automation tools to take care of marketing on your behalf. Some of the best marketing automation tools to consider are HubSpot marketing, ActiveCampaign, Marketo, Infusionsoft, and much more.
- Brand your veihicles rights
Branding your van is very important as it is a way of marketing your business. A good number of cleaning businesses have their vans printed logos, names, signature colours, and phone number. This kind of branding is very important as it helps more people to discover you.
- Communicate what makes you different from other competitors
The market is very crowded with competitors and that’s why you have to differentiate your business from the rest. Customers are interested in knowing what makes you be different from the rest. Create a blog or newsletter which will help you to build a more intimate relationship through marketing and know what you are not meeting.
- Give out gifts with your brand on it
Another simple way of marketing your cleaning business is by providing customers with gifts with your business name and logo imprinted on them. This can be a microfiber wash-cloth or a stain remover.
- Get online reviews
The things that people say about your small cleaning business online are very important as they play a huge role in the customer’s decision on which business to pick. So, make sure that you have reviews online and respond to them as well.
- Network more with influencers
In today’s dynamic world, there are various groups for your business field or niche. All you need to do is to find them. Also, reach out to influencers who may talk about or feature your business in their blog or website. Continue to build contacts by going to meetups and looking for networking groups.
- Reward loyal customers
If you want to keep your loyal customers, then you should reward them and increase their chances of coming back to your business. Customers will also feel privileged and happy if you give them rewards and discounts.
- Pay attention to customers in every step of the way
A good number of businesses pay more attention to the day-to-day running of the business that they forget about how marketing can help grow their business. As a result, businesses should also focus on prospects and their clients throughout their buying cycle. Learn how to convert your prospects and engage your customers, too.
- Use electronic mail
Email marketing is still one of the best ways of marketing. As a matter of fact, email marketing has a higher conversion rate than most search and social tools combined. You can use email marketing for things like cross-sells and up-sells.
- Build a website and SEO
With the digital world that we live in if you don’t have an online presence your business will lag behind. So, you should have a website that is SEO optimized to include the keywords and phrases that can rank for on search engines like Bing, Yahoo, and Google.
Additionally, having a website is a great way of introducing your business to customers. You can use the website to display the services that you offer and the prices as well. Furthermore, you can make it easy for clients to reach you by placing your phone number and email address.
- Apply traditional marketing
Besides using the latest forms of advertising, you can as well as use traditional advertising. Use adverts such as billboards, buy a spot in your local newspaper or send out a newsletter. These are still great options and will reach many potential customers. Make sure that you use witty titles or headlines to capture the attention of readers.
- Have a social media presence
Almost every person is on Facebook, Twiter, Instagram, Linkedin or Pinterest. Therefore, having a social media presence is really vital. A social media presence can generate leads and it is a great place for branding. Keep your social media accounts active by posting DIY tips, comics or even memes about cleaning to get the attention of potential customers. Also, respond to questions and keep the audience engaged.
- Join forums
Join relevant forums to share ideas on how you can build your cleaning business. These forums can also help you to get contacts in the cleaning field. Some of the popular cleaning forums that you can join include truck mount forums and cleaning talk.
Conclusion
With these 20 tips on how to promote your cleaning business, you will be able to promote your cleaning business and get more customers. Don’t try all the ideas at once but make progress and see what works for your business. Always pay attention to your customers and be unique from your competitors to standout.
After all these ideas, you should no longer be looking how to advertise your cleaning business. As these are all the main ways you should be marketing your business.